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Diane Marie Rocca

Licensed Associate Real Estate Broker

O 212.585.4568 | M 917.817.2829
924 Madison Avenue, New York
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Diane  Marie Rocca - Stribling & Associates

I offer discreet, attentive service with a patient yet persistent approach—and a calming influence when things are tense.


Distinguished by her unwavering positive attitude and professionalism, Diane's responsiveness and keen business savvy are highly valued by clients and colleagues. Her clients rely on her tenacious commitment to their real estate needs. Whether helping a client sell a beloved property or purchase their dream home, Diane brings an exceptional level of client service and integrity to every transaction.

Diane's real estate success in the co-op, condo and townhouse market is supported by her prior career experience in the field of advertising. Diane's expertise as a broadcast negotiator and manager, representing diverse corporate clients, has enabled her to create highly effective marketing campaigns for her sellers. As a Certified Negotiation Expert (CNE), a nationally recognized designation, her clients are assured that she will use her skills to help complicated transactions close. For her buyers, she offers persistence and enthusiasm for guiding each client to the home of their dreams.

A native New Yorker, Diane resides on the Upper West Side.

My Approach

"I am an excellent listener and marketer, in addition to being responsive and professional."


"As a first time homebuyer, I was anxious and unfamiliar with the overall process. I feel very fortunate to have met Diane Rocca, a true professional. I couldn’t have asked for a better real estate agent. From the very beginning, she had my best interest at heart with her honesty, professionalism and knowledge of the market. Diane gave generously of her time and walked me through the entire process with patience, determination and understanding. Her no-pressure approach was greatly appreciated and her advice and guidance was invaluable which led me to find the perfect home. I thank her from the bottom of my heart for everything she did for me. In my opinion, Diane is the “Best in the Business” and any buyer or seller would be lucky to work with her."
- Diane Doherty, New York, NY

"Buying an apartment these days is not easy. Sellers are jumpy, banks are impossible, and news on the housing market fluctuates like a cardiac patient. In the midst of this chaos I somehow found my perfect new home. Actually, not "somehow" -- I know exactly how: my broker, Diane Rocca. Diane and I worked together for more than a year until we found just the right space at just the right price. She is patient, poised and the consummate professional. In short, she was my calm amidst the storm. And for that I will always be grateful."
- Dr. Stuart Gottlieb, New York, NY

"Diane worked with us both in the purchase of our new condominium and in the sale of our old co-op. She accomplished both in record time and with a minimum of stress on our parts. On the purchase side, Diane listened carefully about what we were looking for and used that information to narrow the search so that I was only seeing apartments that reflected my interests. Diane handled the negotiation with the sponsors well, and helped us get both a reasonable purchase price and a package of upgrades for the unit. Above all, Diane did this with an incredible amount of good cheer and really made the process an enjoyable one.

On the sale side, Diane brought a great deal of research about and knowledge of our old building with her to our first meeting, so that we did not either undervalue or overvalue our unit. The unit was staged beautifully, and as a result, we received two offers within the first week of listing and were in contract within three weeks. Diane handled the stress of coordinating the closing of our new unit and on our old unit beautifully and really went beyond the call in making sure that we were entirely happy with the entire process. If we ever move again, Diane will be our broker."
- Melanie Meyers & Ted May

In this economic environment, I was worried when I decided to sell my apartment... but my new husband's career was taking us out of New York. My worries centered on the fact that I would be selling my apartment at a time when the real estate market was still taking it on the chin.
Having successfully sold other apartments in my building, I considered Diane Rocca to be the "in-house specialist". She had worked with a friend of mine to find her perfect home last year and I knew she would take as good care of me.... and she did!
Diane skillfully guided me through the valuation process and tirelessly held an Open House weekend after weekend. Being a Virgo, I appreciated the feedback I received after each of her showings. In my opinion, it was that attention to my sale that got me the perfect buyer, in what I would consider, very quick time. I highly recommend Diane for either side of a real estate transaction. I've witnessed her in both positions and she is the cream of the crop!
-Beth C.

Quoted in

Hamptons, schmamptons: How to live on the beach in... New York Post 7/21/16
On The Market New York Times 2/14/16
On the Market in New York City New York Times 2/12/16
New Listings Brokers Weekly 6/6/12


Introduced Stribling to the Harlem Market

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